Executive Summary

Revolutionizing the way people discover, share, and interact with images online.

Inspired by Google Images, Flipboard and Pinterest
Piccsy embodies all of the redeeming qualities these products provide, plus so much more.

Problem

Image discovery is fragmented and distributed across a web of sources that has become impossible to navigate.

Photo
Management

  • Flickr
  • Picasa
  • Lightbox
  • Collages
  • Pictage
  • Snapjoy
  • Everpix
  • Pictarine

Miscellaneous

  • Aviary
  • Coolris
  • Fotopedia
  • ArtFinder
  • FotoPedia
  • CamPlus
  • Olapic
  • JPEGMini
  • FireFly
  • Pikchur
  • FotoFlexer
  • Aviary
  • Zoocomr
  • Pinerly

Slideshow &
Scrapbooking

  • Animato
  • Slide
  • Scrapblog
  • Mixbook

Mobile Apps
& Communities

  • Instagram
  • PicPlz
  • FoodSpotting
  • GoTryItOn
  • ShootItLive
  • Tiny
  • Moblli
  • Pose
  • Cinemagr.am
  • Dropico
  • Graphic.ly
  • Favwork
  • Color
  • Piictu
  • Trover
  • Photogram
  • EyeEm

Stock Photography

  • GettyImages
  • iStockPhoto
  • ShutterStock
  • 123RF
  • AbsolutVision
  • BigStock
  • CanStockPhoto
  • CriticalPast
  • Fotolia
  • Photaki
  • Photocase
  • PixMac
  • SPiderPic
  • WireImage
  • Wylio
  • MogueFile

Aggregation

  • Flipboard
  • Feedly
  • Pixable
  • Friendsheet

Twitter &
Instagram

  • TweetPhoto
  • YFrog
  • Extagram
  • Plixi
  • CrowdReel
  • PicFog
  • Img.ly
  • Gramfeed
  • Inkstagram
  • Hashpix

Web
Communities

  • Dribbble
  • Polyvore
  • Daily Booth
  • Lookbook.nu
  • Foodspotting
  • Photoworks
  • SmugMug
  • Forrst
  • Cany.gs
  • Zivity

Image Bookmarking

  • 9Gag
  • Houzz
  • TheFancy
  • StumbleUpon
  • Pixdaus
  • Vizualizus
  • WeHeartIt
  • FFFfound
  • Thrilld
  • Dlioboard
  • Getvega
  • ImgSpark
  • Designspiration
  • Milkshk
  • Zootool
  • ImgFave
  • Loverly
  • Trippy

Product Bookmarking

  • Svpply
  • Fashiolista
  • ThisNext
  • Wanelo
  • Lyst
  • Huji
  • Kaboodle
  • Wists
  • Buyosphere
  • Shopcastr
  • Styloko

Portfolio
Hosting

  • DeviantArt
  • Behance
  • Cargo Collective
  • 500px
  • Indexibit
  • Carbonmade
  • Corofiat

Prints &
Postcards

  • Shutterfly
  • Snapfish
  • CanvasPop
  • HotPrints
  • Peecho
  • Webshot
  • Tabblo
  • PicPlum

Blogging

  • Fotolog
  • Fotki
  • FotoThing
  • PicLyf

Image
Hosting

  • PhotoBucket
  • ImageShack
  • Ge.tt
  • DiviShare
  • Pict

Bookmarking

  • Tumblr
  • Pinterest
  • Delicious
  • GimmeBar
  • SnipIt
  • IWannaNom
  • Via.Met

Art/Print Sales

  • Society6
  • 20x200
  • Art.Sy
  • ImageKind
  • PhotoStore
  • LifePics
  • Moo
  • PhotoBox
  • 20x200
  • PaddleB
  • ArtSpace
  • TurningArt
  • SaatchOnline

Image Manipulation
& Recognition

  • Polar Rose
  • Phlook
  • Face
  • FaceInAHole

Search

  • Google Images
  • Bing Images
  • TinEye

Blogs

  • NotCot
  • ArchDaily
  • HypeBeast
  • Refinery29
  • Ads of the World
  • CoolHunting
  • Design Milk
  • Apartment Therapy
  • Logo Design Love
  • We Love Typography
  • The Verge

Problem

Image discovery is fragmented and distributed across a web of sources that has become impossible to navigate.

Photo
Management

  • Flickr
  • Picasa
  • Lightbox
  • Collages
  • Pictage
  • Snapjoy
  • Everpix
  • Pictarine

Miscellaneous

  • Aviary
  • Coolris
  • Fotopedia
  • ArtFinder
  • FotoPedia
  • CamPlus
  • Olapic
  • JPEGMini
  • FireFly
  • Pikchur
  • FotoFlexer
  • Aviary
  • Zoocomr
  • Pinerly

Slideshow &
Scrapbooking

  • Animato
  • Slide
  • Scrapblog
  • Mixbook

Mobile Apps
& Communities

  • Instagram
  • PicPlz
  • FoodSpotting
  • GoTryItOn
  • ShootItLive
  • Tiny
  • Moblli
  • Pose
  • Cinemagr.am
  • Dropico
  • Graphic.ly
  • Favwork
  • Color
  • Piictu
  • Trover
  • Photogram

Stock Photography

  • GettyImages
  • iStockPhoto
  • ShutterStock
  • 123RF
  • AbsolutVision
  • BigStock
  • CanStockPhoto
  • CriticalPast
  • Fotolia
  • Photaki
  • Photocase
  • PixMac
  • SPiderPic
  • WireImage
  • Wylio
  • MogueFile

Aggregation

  • Flipboard
  • Feedly
  • Pixable
  • Friendsheet

Twitter &
Instagram

  • TweetPhoto
  • YFrog
  • Extagram
  • Plixi
  • CrowdReel
  • PicFog
  • Img.ly
  • Gramfeed
  • Inkstagram
  • Hashpix

Web
Communities

  • Dribbble
  • Polyvore
  • Daily Booth
  • Lookbook.nu
  • Foodspotting
  • Photoworks
  • SmugMug
  • Forrst
  • Cany.gs
  • Zivity

Image Bookmarking

  • 9Gag
  • Houzz
  • TheFancy
  • StumbleUpon
  • Pixdaus
  • Vizualizus
  • WeHeartIt
  • FFFfound
  • Thrilld
  • Dlioboard
  • Getvega
  • ImgSpark
  • Designspiration
  • 9Gag
  • Milkshk
  • Zootool
  • ImgFave
  • Loverly

Product Bookmarking

  • Svpply
  • Fashiolista
  • ThisNext
  • Wanelo
  • Lyst
  • Huji
  • Kaboodle
  • Wists
  • Buyosphere
  • Shopcastr

Portfolio
Hosting

  • DeviantArt
  • Behance
  • Cargo Collective
  • 500px
  • Indexibit
  • Carbonmade

Prints &
Postcards

  • Shutterfly
  • Snapfish
  • CanvasPop
  • HotPrints
  • Peecho
  • Webshot
  • Tabblo
  • PicPlum

Blogging

  • Fotolog
  • Fotki
  • FotoThing
  • PicLyf

Image
Hosting

  • PhotoBucket
  • ImageShack
  • Ge.tt
  • DiviShare

Bookmarking

  • Tumblr
  • Pinterest
  • Delicious
  • GimmeBar
  • SnipIt
  • IWannaNom

Art/Print Sales

  • Society6
  • 20x200
  • Art.Sy
  • ImageKind
  • PhotoStore
  • LifePics
  • Moo
  • PhotoBox
  • 20x200
  • PaddleB
  • ArtSpace
  • TurningArt

Image Manipulation
& Recognition

  • Polar Rose
  • Phlook
  • Face
  • FaceInAHole

Search

  • Google Images
  • Bing Images

Blogs

  • NotCot
  • ArchDaily
  • HypeBeast
  • Refinery29
  • Ads of the World
  • CoolHunting
  • Design Milk
  • Apartment Therapy
  • Logo Design Love
  • We Love Typography

Solution

Piccsy solves the discovery/fragmentation problem by identifying streams of interest that are important to users, and customizing an image feed specifically catered to their preferences.

A dashingly handsome image of Daniel Eckler

Daniel's Streams

Social
  • Friends & Family
    • Facebook
    • Twitter
    • Instagram
  • Photographers
    • Flickr
    • 500px
    • Instagram
  • Artists
    • Behance
    • Cargo Collective
  • Curators
    • Tumblr
    • Pinterest
    • Svpply
Inspiration
  • Piccsy Popular Images
  • Most Popular Images
  • Graphic Design
    • Designspiration
    • Baubauhaus
    • It's Nice That
  • Arch. & Int. Design
    • Archdaily
    • Contemporist
    • Apartment Therapy
    • etc.
  • Fashion
    • Hypebeast
    • Refinery29
    • TheSatorialist
    • etc.
Shopping
  • Menswear
    • Mr Porter
    • Park and Bond
    • Oki-Ni
    • etc.
  • Prints
    • Society6
    • 20x200

Use Cases

Creative Reference / Inspiration

  • Professional creative and hobbyists use Piccsy for reference, inspiration, and portfolio promotion.

Social Upkeep

  • Tracking images of your friends and family across social networks has become increasingly difficult.
  • Your friends are participating in communities including Facebook, Twitter, Google Plus and Instagram, as well as many more you've never even heard of.
  • These sites have not been optimized for image discovery, creating platforms that are difficult to navigate through.
  • Piccsy will solve this problem by integrating APIs into our streams, allowing you to track our friends activity using an appealing interface.

Stock Photography

  • Our advisor, Bruce Livingstone, pioneered Microstock photography by sourcing images from amateur photographers as well as professionals.
  • We envision Piccsy taking this a step further, enabled by curation, to archive a larger image repository than any other stock site on the Internet.

Image Search

  • Google Images gets the job done, but fails to deliver an inviting user experience.
  • By integrating the social graph, image recognition technology and an immersive user experience, we are confident that Piccsy will be able to offer a more enjoyable image discovery platform.

Entertainment

  • Viewing celebrity photos, memes, and comics, are only a few of the ways people currently enjoy images online.
  • With our contextual, personalized streams, and great user experience, we make it easier to have fun looking at images on the internet.

Online Shopping

  • Piccsy is widely used to view images of art, furniture, fashion and other retail products.
  • In-image advertising will be a promising opportunity, leveraging both our image discovery product and the Piccsy Places platform.

Adult Media

  • Piccsy's combination of customized streams and filters allows our audience to easily see any image-based content they're interested in, including adult media.
  • We currently require an opt-in, ensuring users won't come across NSFW images anywhere on the site unless they've chosen to.

Portfolio

  • The online portfolio space is due for a much-needed facelift, and we have some great ideas of how Piccsy can be fashioned to accomplish this task.

Image Hosting

  • There are currently many popular image hosting solutions, but we anticipate with growth, product evolution, network effects and partnerships/integrations, Piccsy will emerge as an industry leader.

Team

A dashingly handsome image of Daniel Eckler
Daniel Eckler
Business

Daniel Eckler is the founder of Piccsy and currently responsible for strategic direction, business development, management, and marketing & promotions.

Daniel has over 10 years experience in new media, most recently as the founder/publisher of a blog network for men's life/style (Everyguyed), the co-founder/advisor of a visualization platform for professionals (Vizualize.me), the co-founder of a boutique design agency (Moxy Creative), and the editor of a coffee table book on t-shirt design (Torso).

A dashingly handsome image of Eric Liang
Eric Liang
Technology

Eric Liang is the lead developer of Piccsy and is currently responsible for managing all front / back-end development.

Eric has a penchant for elegant software design, and sets a high bar for quality and efficiency. With over 10 years of experience in the field, most recently at Syncapse Corp. Eric has provided his expertise for clients such as Pepsi, RIM, Nationwide, T-mobile, Rogers, J. P. Morgan.

A dashingly handsome image of Glenn Michael
Glenn Michael
Creative

Glenn Michael is the creative director of Piccsy and is currently responsible for creative direction, art direction, user experience, and quality assurance.

Glenn has over 10 years experience in digital media and is the co-founder of Moxy Creative, an internationally recognized boutique design agency that has been featured in/on media including: Computer Arts, GQ, MTV, Spike, Vanity Fair, and Vibe.

A dashingly handsome image of Matthew Rothenberg
Matthew
Rothenburg
Advisor

Matthew Rothenburg is the ex Head of Product at Flickr where he led the community's growth from 1 million to 60 million plus members; he is the current Head of Product at Bitly.

A dashingly handsome image of Bruce Livingstone
Bruce
Livingstone
Advisor

Bruce Livingstone is the Founder of iStockPhoto, a stock photography library acquired by Getty images (where he then served as SVP), for $50 million in 2006.

Traction

Visits per month
Uniques per month

Visits Vs. Uniques

3,600,000
3,000,000
2,000,000
1,500,000
500
July 2010
January 2011
July 2011
January 2012
April 2012

Pageviews Per Month

30,500,000
24,400,000
18,000,000
12,200,000
6,100,000
July 2010
January 2011
July 2011
January 2012
April 2012

March 01, 2012 - March 31, 2012

3,685,738 Visitors
1,858,648 Unique Visitors
30,562,605 Pageviews
8.3 Pageviews
Per Visit
6:03 Average Time
on Site

Product

Besides product updates, optimizations, and fixing minor bugs, here are some of the things we're focused on...

0.6 Customization

August 2012

0.7 API / Platforms

November 2012

0.8 Network Effect /  
  User Acquisition

February 2013

0.9 Integration /  
  Business Development

May 2013

Product

Piccsy Playground

  • We will continue to release exciting one-off image-oriented digital products like our most recent experiment, ReCite.

Piccsy Places

  • Sites like Etsy and Rakuten are great examples of e-commerce platforms that leverage connections between similar brick & mortar retailers and home businesses to become an online mall representing a particular niche.
  • Piccsy Places aspires to be the leading platform promoting growth for aesthetically oriented businesses, by fostering a digital marketplace integrated with our core image discovery product.

Piccsy Portfolio

  • The online portfolio space is due for a much-needed facelift, and we have some great ideas of how PIccsy can be fashioned to accomplish this task.

Piccsy's Potential

  • Google owns search. Facebook owns social. Amazon owns online retail.
  • Piccsy will be the premier platform for all of your digital image experiences.
  • Other areas we're interested in exploring at the moment include, but are not limited to: image search, image hosting, image sharing and image editing.

Contact

Thanks for checking out our online preview!

We are taking meetings with investors throughout June in Toronto, New York, and San Francisco.

Let's continue the discussion in person.
Contact daniel@piccsy.com

Scroll down to see the Executive Summary Executive Summary

Inspired by Google Images, Flipboard and Pinterest
Piccsy embodies all of the redeeming qualities these products provide, plus so much more.

Traffic

3,500,116 Visitors / Month
1,831,173 Unique Visitors / Month
27,670,820 Pageviews / Month

Core Team

A dashingly handsome image of Daniel Eckler
Daniel Eckler
Business

Daniel Eckler is the founder of Piccsy and currently responsible for strategic direction, business development, management, and marketing & promotions.

Daniel has over 10 years experience in new media, most recently as the founder/publisher of a blog network for men's life/style (Everyguyed), the co-founder/advisor of a visualization platform for professionals (Vizualize.me), the co-founder of a boutique design agency (Moxy Creative), and the editor of a coffee table book on t-shirt design (Torso).

A dashingly handsome image of Eric Liang
Eric Liang
Technology

Eric Liang is the lead developer of Piccsy and is currently responsible for managing all front / back-end development.

Eric has a penchant for elegant software design, and sets a high bar for quality and efficiency. With over 10 years of experience in the field, most recently at Syncapse Corp. Eric has provided his expertise for clients such as Pepsi, RIM, Nationwide, T-mobile, Rogers, J. P. Morgan.

A dashingly handsome image of Glenn Michael
Glenn Michael
Creative

Glenn Michael is the creative director of Piccsy and is currently responsible for creative direction, art direction, user experience, and quality assurance.

Glenn has over 10 years experience in digital media and is the co-founder of Moxy Creative, an internationally recognized boutique design agency that has been featured in/on media including: Computer Arts, GQ, MTV, Spike, Vanity Fair, and Vibe.

Advisors

A dashingly handsome image of Matthew Rothenburg
Matthew Rothenburg
Flickr / Bitly

Matthew Rothenburg is the ex Head of Product at Flickr where he led the community's growth from 1 million to 60 million plus members; he is the current Head of Product at Bitly.

A dashingly handsome image of Bruce Livingstone
Bruce Livingstone
iStock Photo / Getty Images

Bruce Livingstone is the Founder of iStockPhoto, a stock photography library acquired by Getty images (where he then served as SVP), for $50 million in 2006.

Product

Piccsy Users:

  • Discover images through 'streams' that filter content based on custom parameters set by our community.
  • Catalog images into galleries based on theme, interest, or any other orientation.
  • Create a unique image representation/repository that they can then share within the Piccsy community, and throughout the Internet.

Market/Competition

Photo-sharing is one of the most popular activities on the Internet today. Facebook alone has over 200 million photos uploaded daily.

Piccsy recognizes the social/cataloguing void Google Images suffers from, as well as Tumblr's fragmented, unsearchable network, and Pinterest's reliance on user only bookmarking.

By providing personalized streams using a uniform display, Piccsy is a social platform that aggregates images from around the web, based on customized parameters set by the user, offering a social way to discover images.

Financials

Spent Since 07/10
Raising for Seed Series

We don't give our numbers out to just anyone, you'll have to wine and dine us to see the goods.

Technology

Kohana Logo

KOHANA

Linux Logo

LINUX

PHP Logo

PHP

MySQL Logo

MYSQL

Kohana Logo

SPHINX

Redis Logo

REDIS

AJAX Logo

AJAX

Apache Logo

APACHE

Varnish Logo

VARNISH

Contact

Daniel Eckler, Founder / daniel@piccsy.com